MLM Prospecting Tips: Warm Market vs. Cold Market

Network marketers constantly stress over whether they should approach their warm market and deal with possible rejection from friends and family or whether they should buy leads and go after the cold market.

The answer to this is neither.

Okay, you're probably thinking to yourself  "This guy doesn't know what he's talking about".  Well, relax dear reader.  I haven't lost my marbles...yet.  Read on...you might learn something.

You see, the Warm market vs. Cold market debate is a waste of time. 

You should not be concerned whether your lead is "warm" or "cold".  What you need to focus on is whether the lead is part of your "target market".

Finding Your Target Market For MLM Prospecting Success

Real marketing is not about convincing people that they need your product or service.  What successful marketers do is find a "niche" or a group of people who have an interest in or are looking for the kinds of benefits that their products deliver.

Most network marketers operate under the belief that everybody wants and needs their products.  Unfortunately, this is not true.  I believe this assumption comes from the network marketing trainin most network marketers get from their companies and upline. 

Let me give you an example of what I mean by target marketing... 

Let's say that you market a functional health beverage, like Goji or Xango. These beverages provide tremendous health benefits.  You could target everyone you know or everyone you come in contact with.  This is non-targeted marketing.  It is what most network marketers do.  If you do this type of marketing you can expect typical network marketer results (98% failure).

But, what if you were to target people who were already looking for the very benefits your products deliver?
 
How do you do that? 

Well, there are techniques you could use to identify those people who are looking for better health.  Maybe you could find people who've previously purchased products similar to the one you're marketing. Or, you could advertise on the Internet to attract those people. Do you think you might do better by simply satisfying their needs, wants and desires?  You bet.  These people are more likely to buy your product.

This is the essence of targeted niche marketing.

Read more about niche marketing as well as other MLM strategies to explode your network marketing business.